CHRISTIAN RETAILERS’ ONLINE TRAFFIC & SALES EXPLODE FOR CHRISTMAS 2005

Greensboro, NC — 01.20.2006

Over 4 million visits to Signature Websites and 1.6 million retailer opt-in e-mail promotion pieces, promoted Christian products and services this Christmas. CBA retail stores numbering 415 promoted their store via e-mail marketing and online, providing contact information, holiday shopping hours, directions to the store, plus in-store sales and event information. They promoted their key titles this Christmas, in addition to 150,000 Christian products, by providing their customers with detailed product information, over 120,000 song samples and book chapters, and supplier sponsored product showcases.

Online sales for all Signature Website retailers in the 4th quarter continued to climb, with a 74% increase over the same period last year. Sales and traffic increases show that consumers continue to turn to the Internet for product comparison and information in increasing numbers. In the 4th quarter 2005, customer music sampling and music sales increased on Signature Websites, with the addition of music samples that brought the total to over 120,000 song samples. Online gift certificates were added, providing consumers a fast and convenient way to send gifts from their favorite retailer via e-mail.

For many Signature Website retailers, their e-mail mailing lists are now growing at a rate greater than their traditional lists. Retailers’ customers now expect timely and frequent new product information, along with samples, access to other related products and special offers. “Reinforcing current advertising efforts with e-mail marketing increases program effectiveness,” said Jay Langston, Director of Online Sales & Marketing at Innovative. “This year we have retailers reporting e-mail in-store coupon redemption rates 70% higher for 2005 than 2004.”

Signature Websites is the #1 online solution for Christian retailers, a CBA Endorsed Service Provider, providing online solutions for over 415 retailers, and is a part of Innovative, Inc. Innovative, Inc. is a leader in eBusiness and Church Marketing solutions, serving over 700 Christian Retailers, including many award winners. Innovative’s Church Marketing division is the leading provider of church marketing tools within the CBA market, publishing annually the Church Supplies Catalog, the Church Resources catalog, and online church supplies.