ONLINE SALES, TRAFFIC SEE SIGNIFICANT INCREASES IN 4TH QUARTER 2004

Greensboro, NC — 01.31.2005

2004 Online Christmas sales rose 71% over 2003 for all Signature Website retailers combined, and traffic spikes show more consumers did product research online in the last quarter of 2004 than ever before.

Over 1.5 Million visits to Signature Retailers' websites during the Christmas season provided customers with store directions, hours and contact information, as well as in-store events, specials, product information and premier content by authors, artists and ministries. Daily Ministry Programs, Book First Chapters, Spiritual Helps (devotions, scripture, online Bible study tools), Author Sketches, Product Information and Store Information were among the most popular features online. Product searches, detail pages with descriptions and song samples & product feature pages all experienced 100%+ traffic increases over 4th quarter 2003. Signature Websites provides online solutions for over 325 Christian Retailers, including many CBA award-winning stores.

"Research shows that 50% of all online shoppers are researching products online but choosing to make their purchases at traditional bricks and mortar locations," said Jay Langston, Director of Online Sales & Marketing at Innovative. "We believe the online solutions from Innovative provide CBA retailers the best of both worlds: a great eCommerce application for customers that want to purchase online and critical tools like email marketing that drive traffic into the stores."

Innovative, Inc. provides eBusiness Solutions and Church Marketing tools and strategies for over 500 Christian Retailers within the Christian Products Industry. Signature Websites, the #1 online solution for Christian retailers, as well as Innovative Church marketing, publisher of The Church Supplies Catalog, are part of Innovative, Inc. Signature Websites is a CBA endorsed Service Provider with special services for CBA members.