DAYSPRING CARDS AND INNOVATIVE PARTNER TO DRIVE TRAFFIC TO CBA STORES

Siloam Springs, AR — 12.2004

DaySpring Cards (www.dayspring.com) and Innovative, Inc. (www.thinkinnovative.com) announced today a partnership designed to address one of the five critical industry issues: driving traffic into Christian stores. DaySpring Cards and Innovative have partnered to promote DaySpring product through Signature Websites including adding free DaySpring e-cards to all 200 Signature Websites, representing over 325 storefronts.

    "DaySpring e-cards give people a reason to come back time and again to the website. It is a way for online visitors to become store customers," said Mark Brooker, DaySpring Vice President of Marketing. "The e-cards give senders and receivers an example of the excellent greeting cards available at the store."

    The stated goals of this partnership include driving customer traffic to Christian retail, helping Christian retailers be successful with their DaySpring products, increasing the number of repeat visitors to the store websites and increasing DaySpring brand awareness with Christian consumers.

    "I believe this partnership is an investment in the CBA channel," said Jay Langston, Director of Online Sales & Marketing for Innovative. "With these stores, we have a group of leading retailers that believe in the power of the Internet to connect with their customers. They desire to bridge their online presence to their in-store promotions. I believe a dynamic DaySpring presence on these websites would be a place that consumers will visit time and again to discover what’s new from DaySpring."

    Promotion of DaySpring product will be in the form of a special section on all Signature Websites that will be updated quarterly that highlights a current product line or promotion. The current promotion features DaySpring Christmas boxed cards. This DaySpring section will also include information about "The Ministry of Cards" and a company history.

    The effects of this partnership can already been seen on the Signature Websites of many leading CBA retailers including Northwestern Book Stores (www.nwbooks.com), Lemstone Christian Stores (www.lemstone.com) or Provident Bookstores (www.providentbookstore.com).

About DaySpring

DaySpring is a leading manufacturer and distributor of Christian greeting cards and other personal expression products and gifts. DaySpring products are sold in Christian retailers, card and gift stores, and other outlets in the United States and 58 foreign countries. Based in Siloam Springs, Arkansas, DaySpring has a staff of over 450 employees. In 1999, the company was acquired by Hallmark. DaySpring offers more than 6,000 products each year and touches more than 850 million people in a year. The purpose and mission of the company is to know God, to demonstrate His Kingdom, and to help people throughout the world know and share His love by providing Christians with tools of communication that express God’s heart in fresh, new ways.
Visit www.dayspring.com for more information about the company or to find a local retailer.

About Innovative

Innovative, Inc. provides complete online solutions (email marketing, in-store promotion, website with extensive store info) for CBA retailers within the Christian Products Industry. Signature Websites, the #1 online solution for Christian retailers, as well as Innovative Church marketing, publisher of The Church Supplies Catalog, are part of Innovative, Inc. Signature Websites is a CBA endorsed Service Provider with special services for CBA members.