Berean Christian Stores and Innovative Announce Strategic Partnership

Cincinnati, OH - September 13, 2007

At Berean Christian Store's Annual Managers' Conference earlier this week, Berean Christian Stores and Innovative, Inc. announced a comprehensive Strategic Partnership to leverage cross-channel marketing and retailing on behalf of Berean Christian Stores, driving Berean's retail sales and ministry impact in the marketplace.

Innovative will position Berean's marketing and mission message strategically across all marketing channels-consumer and church catalogs, Berean.com, e-mail marketing, in-store promotions and internal communication channels. The result will be greater opportunities for Berean's customers to understand Berean distinctives and enhance their access to Berean's consumer and church resource products and information.

"This partnership is a critical component of our commitment to communicate Berean's mission, products and value to customers and prospective customers in extraordinary ways at every touch-point-whether in-store or outside the store. Berean is confident that Innovative is the best partner to help us make this happen." said Bill Simmons, President of Berean

"We're pleased that our partnership gives us the opportunity to more effectively communicate the life-changing resources available at Berean, utilizing our technology solutions, extensive Christian products experience and cross-channel business strategies," said Larry E. Haege, president of Innovative. "Berean customers will experience a much greater connection to Berean and its products as we converge Berean's message in their stores, on Berean.com, in their catalogs and in e-mail marketing, by implementing digital, interactive and conventional tools. This means more effectively acquiring, engaging and retaining Berean customers, as we do for our other industry partners."