New Music First Promotions Launch on Innovative's Signature Websites

Greensboro, NC — 11.27.2006

Innovative (www.signaturewebsites.com) announced their launch of the New Music First campaign and major enhancements for all Signature Websites, with the November 21st campaign promoted in over 200,000 e-mail marketing pieces and on over 425 Christian Retailers' Signature Websites (www.nwbooks.com/e/newmusicfirst.asp) as a part of the Christian Retail Channel's New Music First promotions.

Innovative's strategy includes store-branded e-mails driving consumers back to the retailer's own website to sample new songs and watch music videos—key products in the retailers' comprehensive e-commerce including over 157,000 products. New Music First featured products are also merchandised online to provide greater exposure for these key new releases.

"New Music First will have an ongoing presence both online and in our bi-weekly e-mail marketing promotions", said Larry Haege, President/CEO of Innovative. "We believe strongly in the power of the Internet to communicate new product information and are currently providing consumers access to over 175,000 music samples online. We fully support this CBA channel-wide initiative and have committed resources to insure our retailers are leading the charge and enjoying higher music sales in their stores."

Signature Websites is the #1 online solution for Christian retailers, a CBA Endorsed Service Provider, providing online solutions for over 425 retailers, and is a part of Innovative, Inc. Innovative, Inc. is a leader in e-business and Church Marketing solutions, serving over 750 Christian Retailers, including many award winners. Innovative's Church Marketing division is the leading provider of church marketing tools within the CBA market, publishing annually the Church Supplies Catalog, the Church Resources catalog, and online church supplies.